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Kristina Elestedt-Jansson


Beyond 2033 – How the evolution of cybersecurity will change our lives? 


The world changed in 2007 and no one noticed. But looking back, it appears all so clear. The age of mobility, smartphones, and apps emerged with the launch of the iPhone and Android OS - transforming how we work and play. Social networking became part of mainstream consciousness with Facebook and Twitter – revolutionizing how we connect across the world. Digital business underwent a paradigm shift as YouTube launched an advertising revenue model and Google Office offered new enterprise services. An e-commerce retailer, Amazon, began to gain traction as a public cloud provider

But it was also the year when cyber threats became a truly formidable reality. 13 years since then, we’ve witnessed a parallel rise in both new technological innovations and the degree of cyber threats. Today, the potential for altering the world with a Tweet or an app is not only possible but actively pursued.

Having come so far, so fast, we must ask ourselves – what will the next 13 years bring?

One thing is clear – digital will be the unifying platform of the future, where businesses, suppliers, customers, end-users, governments, and citizens will operate together. The most important challenge here will, of course, be that of ensuring their security. 

As cybersecurity technology evolves from simple firewalls to AI-based preventative tools to workforce training against social engineering attacks, we ask – what comes next? Will cybersecurity awareness become a foundational understanding of human lives? Or will cognitive intelligence liberate us from these anxious concerns? Perhaps cybersecurity will be a silent, cold war between adversarial AIs? We will explore how these changes can impact the daily lives of people, institutions, and society at large.