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Elena Galitsky & Valentyn Ilchuk

 

How people read online. And most importantly, what they memorize.

We know that people don’t do continuous reading anymore. Put a major chunk of text onto a website, and you will lose the majority of your audience. Active internet users are demanding and they rely on easier ways to consume the information. So let’s find out how they actually process what they get online and how do they memorize it.