Empowering New Product Launches with Data Acquisition & Data Science
We are going to look at the conventional BI solution package from a new angle, exploring the possibilities to save substantial resources and give additional purpose beyond the standard BI. We push the limits of the Qlik platform to implement stable Open Data Acquisition solutions and to recreate a few of the signature ML algorithms including String Matching, Clustering, Semantic Analysis and Vectorization.
Our solution navigates life science companies when entering a new market or launching a new product to understand what the Strategic Market Insights regarding products, diseases, doctors and physicians are and think about their treatments in their domain. Further, ML-enabled analytics is applied to unstructured Internet data and is matched and combined with the existing corporate data and records. This way the sales team is empowered with advanced tools that help them to spot the right people on the market and to prioritize the effort towards targeted market influencers.