Simplicity – The New Innovation
Pick up your smartphone. It is several million times more powerful than the computer that flew the Apollo spaceships to the Moon. Even so, you know instantly how to operate it. Your car, soon to be your driver, is already a computer on wheels. The complexity of the world around us which previously was understandable only by trained brains, is suddenly available and manageable for everyone. This is the challenge of simplicity: make this power available to everyone and enable everyone to use all this new power.
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