In his speech, Professor Egels-Zandén will use this abstract as his starting point: "It is easier said than done to integrate sustainability into corporate strategy. For example, how do you as a manager convince customers that your products are produced in a sustainable way and that this is worth paying extra for? In this session, we discuss what research tells us about HOW to integrate sustainability into strategy. We exemplify the case of Nudie Jeans' work to create a traceable and transparent supply chain. Here the role of software and infrastructure is central to the ability to realize the integration of sustainability into strategy."
Professor Niklas Egels-Zandén (Management and Organization) is Director of Centre for Business in Society at University of Gothenburg and has published over 30 articles in management journals such as Socio-Economic Review, Global Networks, Scandinavian Journal of Management, Business & Society, Journal of Business Ethics, Business Strategy and the Environment and Journal of Cleaner Production. He´s also an Associate Editor of Business Ethics: A European Review, and a board member or advisor to several Swedish sustainability initiatives.
We are closely monitoring the situation concerning the covid-19 pandemic. The aim is to organize a hybrid event, but due to the current situation, it will be digital. If the circumstance allows, we will open up for an audience onsite on our premises. As a speaker, you are welcome to attend either onsite or digitally (live or pre-recorded).
Registration for visitors will open at a later date if the circumstances allow.