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Conference theme

Simplicity – The New Innovation

Pick up your smartphone. It is several million times more powerful than the computer that flew the Apollo spaceships to the Moon. It has access to all human knowledge at the push of the button. Even so, you know instantly how to operate it. 

What was once rocket science is now ubiquitous.  Your car, soon to be your driver,  is already a computer on wheels.  It’s everywhere and nowhere, invisible and embedded under the hood.  The complexity of the world around us which previously was understandable only by trained brains, is suddenly available and manageable for everyone.

This is the challenge of simplicity: make this power available to everyone and enable everyone to use all this new power. This is the new innovation. The most complicated skill is to be simple.

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